As you build your idea and prepare your pitch, use these guiding questions to help you stay focused, clear, and creative:

✍️ Part 1: Reflect on Your Problem

• What was the problem you chose to solve?

• How did you solve (or try to solve) it?

• Are there many people who face the same problem? Why do you think that is?

🔎 Part 2: Research Existing Solutions

• Use Google or any resource to do secondary research:

  • Are there businesses or products already solving this problem?

  • If yes, how do they solve it?

  • Can you make it better or offer something different?

💡 Part 3: Shape Your Business Idea

Write down key details about your idea:

1. What problem are you solving?

2. Who is affected by it? (Think numbers, types of people)

3. What age group experiences this problem most?

4. Why do you think your idea can solve this problem?

5. What makes you different from other businesses already doing it?